If you're a...

online entrepreneur, service-based business, course-creator or small-business marketer

Chances are, you want more leads, more sales, more often, AND at a lower cost. And no, that's not asking too much!

Your data has all the answers you need to crush those goals.... you just need to learn how to make it spill the tea!

What’s Inside  

To make sure you are wildly successful, we’ve structured the course experience to include: video tutorials, PDF guides and cheat sheets, workbooks, a private Facebook group, plus a weekly live Q&A session.

Module 1

Capture Me If You Can

All great insights start with quality data. So first things first, we need to start capturing your website data. With a few clicks, your website data will be spitting out all sorts of secrets.

Module Highlights:

This module gives you step-by-step, click-by-click demos, to make sure your analytics setup is quick and painless

• Answer a few simple questions to magically generate your analytics requirements
• Every single click to set up your website tracking is documented in both video demos AND a PDF guide
• Learn how to simply track every single digital marketing tactic, so you can evaluate what’s working best

Module 2

Talk Nerdy to Me

I don't know about you, but I love me some nerdy talk! In this module, you’ll learn the metrics that matter, and a few key dimensions that provide SO much insight into your marketing tactics and website performance. This will be your foundation as we move forward. And you know what they say - when the bones are good...

Module Highlights:

This module is full of some of my best high-value reference documents that have been used to train 60+ marketers, analysts and entrepreneurs

• My proven Measurement Framework and Metrics Cheat Sheet will be your go-to guide as you get acquainted with your data
• Identify the business questions you’re dying to know the answers to, and find their perfect metric match that have the answers
• Learn what good vs. bad results looks like, how to pinpoint what’s driving the results, and what to do with this new found gold mine of info

Module 3

The Tools of the Game

Next up on MTV Cribs... Google Analytics and Hotjar.  The grand tour will reveal the endless possibilities of what you can now understand about your customers, marketing tactics and website. Take your coat off - you're going to want to stay a while...

Module Highlights:

It's time to meet your new marketing side-kicks and start exploring your data

• We'll introduce you to our fav reports and show you where to find all the metrics and dimensions we learned in the previous module
• Learn how to answer the most common business questions, with real-life examples of insights we've uncovered in our own business

Module 4

Spill the Tea

Get ready for all the A-HA moments, as you apply everything you've learned to analyze your own business. When your data starts spilling the tea, let's just say, you'll know exactly which marketing tactics to give your rose to. Prepare for jaw-dropping insights that you can immediately take to the bank.  

Module Highlights:

The best (and only) way to truly learn how to use analytics is by actually using analytics. So let's get our Sherlock on!

• You'll answer the most common business questions for your business: Which marketing tactics are performing best/worst? Where is my traffic coming from? Are my landing pages performing well? Is my content resonating? And So. Much. More.
• Taking action on the insights is the most important part, so we'll turn the ta-das into to-dos
• Learn how to bring analytics and data-driven thinking into your strategic planning, weekly optimizations, and day-to-day activities

I cannot wait to nerd out with you!

When I first started my career, I didn’t even know the work I do now was a thing. It was my uncontrollable curiosity to understand what motivates our decisions, combined with my spreadsheet obsession that led me down this path. And I quickly learned that data is one of the best tools to uncover that mystery of, “but why?”

When I realized the power of analytics and the secret gold mine behind our screens, I was hooked; like watching my first episode of Yellowstone and Succession hooked. And it changed everything for me. 

Now I want to share that with you because I KNOW this course will change everything for you too!

Data-driven marketing is the secret-sauce you've been searching for. I know you’ve got it in you, so let’s work together to release your inner nerd.

I CAN’T WAIT to meet you and nerd out inside Know Your Numbers: Marketing Analytics 101!

Andi xo