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Your data has secrets it can't wait to tell.

Get your website analytics to spill the tea, so you can make more strategic and profitable business decisions.

Your data has secrets it can't wait to tell.

Get your website analytics to spill the tea, so you can make more strategic and profitable business decisions.

Amplify your biz with data-driven marketing

Learn to uncover insights in your web analytics

Boost user experience & website conversion

Focus your energy on profitable tactics

If you're a...

online entrepreneur, service-based business, course-creator or small-business marketer

Chances are, you want more leads, more sales, more often, AND at a lower cost. And no, that's not asking too much!

Your data has all the answers you need to crush those goals... you just need to learn how to make it spill the tea!

Let’s take a quick trip down memory lane, shall we?

Hands up if anything of this resonates...

 

  • The Facebook ads you ran were a bigger waste of money than that sponsored-ad drop-ship dress you fell for.
  • You’ve adopted the “spaghetti strategy”; throw a bit of everything at the wall and see what sticks… but now you’ve just got a tangled mess of noodles.
  • You’re pretty much Alicia Silverstone clueless about where your few leads and sales are coming from. So scaling the good tactics isn’t really an option... because which ones are the good ones? Ugh. As if.
  • Busy work is keeping you bi-zu-ee, and you can’t seem to figure out where the day goes, while your to-do list stays… right where it was yesterday.
  • You’ve turned off Screen Time notifications because, well, Instagram… when your head spins from overwhelm, it’s the place you take solace.

Now before you head back to your safe space to ‘gram away all the triggers I just set off...

Let’s take a quick trip down memory lane, shall we?

Hands up if anything of this resonates...

 

  • The Facebook ads you ran were a bigger waste of money than that sponsored-ad drop-ship dress you fell for.
  • You’ve adopted the “spaghetti strategy”; throw a bit of everything at the wall and see what sticks… but now you’ve just got a tangled mess of noodles.
  • You’re pretty much Alicia Silverstone clueless about where your few leads and sales are coming from. So scaling the good tactics isn’t really an option... because which ones are the good ones? Ugh. As if.
  • Busy work is keeping you bi-zu-ee, and you can’t seem to figure out where the day goes, while your to-do list stays… right where it was yesterday.
  • You’ve turned off Screen Time notifications because, well, Instagram… when your head spins from overwhelm, it’s the place you take solace.

Now before you head back to your safe space to ‘gram away all the triggers I just set off...

Let’s talk about what your day could look like.

IMAGINE THIS

Basically every working hour is a happy hour.
  • You are laser-focused because you know which tactics are worthy of your time and attention.
  • Your dream customers gleefully shriek, “take my money”, and your inbox is blowing up with new sales notifications on the reg.
  • You feel New Year’s Day motivated, every single day. The sales goals keep growing, and so does your confidence that you WILL achieve them.
  • You reflect back on the last month and quarter, and realize how far you’ve come… you’re analyzing your biz, making data-driven optimizations, and the sales are rolling in. Go You! You understood the assignment ;) *insert TikTok dance here*
  • Your family is well taken care of (and so freakin' proud of you), you just treated yourself to that gorge Louis bag you’ve been manifesting, and your dream family vacay is booked.

Life. Is. Good. Great actually!

Sounds too good to be true? Not even close.

Introducing

Know Your Numbers: Marketing Analytics 101

A hands-on four week program teaching entrepreneurs to capture the right website data, curiously and critically analyze it, pinpoint performance drivers, optimize marketing tactics and website experience, and make more strategic and profitable decisions.

"The perfect program if you want to get ahead in your business using data!"

Andi, with her wealth of analytics experience combined with her kindness, crafted a great analytics course for both beginner to advanced business owners and savvy marketers! Even as an experienced Marketer and Google Analytics user, I enjoyed her step-by-step UTM training and worksheet (which would take hours to build on your own), detailed guides with screenshots to use Google Tag Manager, & she did a great job explaining the customer journey, which can be confusing but so valuable to learn.

I’ll definitely be recommending this course to my clients and their teams. Thanks for creating such an impactful training Andi!

- Celi Rivas, Owner, Growth Marketing Partners -

It's time to release your inner Sheldon Cooper.

By the end of this course, you will…

 

  1. Know where your website traffic is coming from

  2. Understand what content resonates with site visitors

  3. Identify your top-performing marketing tactics

  4. Understand your biggest website optimization opportunities

  5. Identify your biggest business opportunities so you know where to focus

  6. Know how to monitor your ongoing performance

  7. Have confidence to make the right business decisions 

  8. Pop some bubbly because you will have proved to yourself that you CAN use analytics

Join the VIP waitlist today, to get a special offer when the doors open!

SIGN ME UP FOR THAT VIP LIFE!

Many wannabe-nerds struggle to use their web analytics because

  • “Out of the box” web analytics lack detail and flexibility
  • Proven frameworks and processes are hard to come by
  • Most free articles only cover one piece of the puzzle
  • Inexperienced “teachers” confuse and overwhelm their students
  • They don't know how to turn data into an actionable insight
  • They don’t know how to take action on what they’re seeing

"Andi went above and beyond to ensure the course materials were well laid out and easy to follow."

I completed Know Your Number and was blown away with how thorough the program was. Before taking the course I thought I had a good handle on marketing analytics but after working through the course with Andi, I realized that there was so much more I could be focusing on to identify insights and bring my company value.

I would 100% recommend her courses to anyone, whether you are analytics savvy or not, Andi lays the course content out in a way that is straightforward for all levels.

- Jessica Serfas, Marketing & Communications Manager, SPAAR -

We make learning analytics a BREEZY BLAST!

Come on in... we'll show you around

To make sure you are wildly successful, we're taking you from data capture and analysis to taking data-driven actions. We’ve structured the course experience to include: video tutorials, PDF guides and cheat sheets, workbooks, a private Facebook group, plus a weekly live Q&A session.

 
Module 1

Capture Me If You Can

All great insights start with quality data. So first things first, we need to start capturing your website data. With a few clicks, your website data will be spitting out all sorts of secrets.

Module Highlights:

This module gives you step-by-step, click-by-click demos, to make sure your analytics setup is quick and painless

  • Answer a few simple questions to magically generate your analytics requirements
  • Every single click to set up your website tracking is documented in both video demos AND a PDF guide
  • Learn how to simply track every single digital marketing tactic, so you can evaluate what’s working best
 
Module 2

Talk Nerdy to Me

I don't know about you, but I love me some nerdy talk! In this module, you’ll learn the metrics that matter, and a few key dimensions that provide SO much insight into your marketing tactics and website performance. This will be your foundation as we move forward. And you know what they say - when the bones are good...

Module Highlights:

This module is full of some of my best high-value reference documents that have been used to train 60+ marketers, analysts and entrepreneurs

  • My proven Measurement Framework and Metrics Cheat Sheet will be your go-to guide as you get acquainted with your data
  • Identify the business questions you’re dying to know the answers to, and find their perfect metric match that have the answers
  • Learn what good vs. bad results looks like, how to pinpoint what’s driving the results, and what to do with this new found gold mine of info
 
Module 3

The Tools of the Game

Next up on MTV Cribs... Google Analytics and Hotjar.  The grand tour will reveal the endless possibilities of what you can now understand about your customers, marketing tactics and website. Take your coat off - you're going to want to stay a while...

Module Highlights:

It's time to meet your new marketing side-kicks and start exploring your data

  • We'll introduce you to our fav reports and show you where to find all the metrics and dimensions we learned in the previous module
  • Learn how to answer the most common business questions, with real-life examples of insights we've uncovered in our own business
 
Module 4

Spill the Tea

Get ready for all the A-HA moments, as you apply everything you've learned to analyze your own business. When your data starts spilling the tea, let's just say, you'll know exactly which marketing tactics to give your roses to. Prepare for jaw-dropping insights that you can immediately take to the bank.  

Module Highlights:

The best (and only) way to truly learn how to use analytics is by actually using analytics. So let's get our Sherlock on!

  • You'll answer the most common business questions for your business: Which marketing tactics are performing best/worst? Where is my traffic coming from? Are my landing pages performing well? Is my content resonating? And So. Much. More.
  • Taking action on the insights is the most important part, so we'll turn the ta-das into to-dos
  • Learn how to bring analytics and data-driven thinking into your strategic planning, weekly optimizations, and day-to-day activities
THIS IS EXACTLY WHAT I NEED!

We make learning analytics a BREEZY BLAST!

Come on in... 
we'll show you around

To make sure you are wildly successful, we're taking you from data capture and analysis to taking data-driven actions. We’ve structured the course experience to include: video tutorials, PDF guides and cheat sheets, workbooks, a private Facebook group, plus a weekly live Q&A session.

  

 
Module 1

Capture Me If You Can

All great insights start with quality data. So first things first, we need to start capturing your website data. With a few clicks, your website data will be spitting out all sorts of secrets.

 

Module Highlights:

This module gives you step-by-step, click-by-click demos, to make sure your analytics setup is quick and painless

  • Answer a few simple questions to magically generate your analytics requirements
  • Every single click to set up your website tracking is documented in both video demos AND a PDF guide
  • Learn how to simply track every single digital marketing tactic, so you can evaluate what’s working best

  

 
Module 2

Talk Nerdy to Me

I don't know about you, but I love me some nerdy talk! In this module, you’ll learn the metrics that matter, and a few key dimensions that provide SO much insight into your marketing tactics and website performance. This will be your foundation as we move forward. And you know what they say - when the bones are good...

 

Module Highlights:

This module is full of some of my best high-value reference documents that have been used to train 60+ marketers, analysts and entrepreneurs

  • My proven Measurement Framework and Metrics Cheat Sheet will be your go-to guide as you get acquainted with your data
  • Identify the business questions you’re dying to know the answers to, and find their perfect metric match that have the answers
  • Learn what good vs. bad results looks like, how to pinpoint what’s driving the results, and what to do with this new found gold mine of info

 

 
Module 3

The Tools of the Game

Next up on MTV Cribs... Google Analytics and Hotjar.  The grand tour will reveal the endless possibilities of what you can now understand about your customers, marketing tactics and website. Take your coat off - you're going to want to stay a while...

 

Module Highlights:

It's time to meet your new marketing side-kicks and start exploring your data

  • We'll introduce you to our fav reports and show you where to find all the metrics and dimensions we learned in the previous module
  • Learn how to answer the most common business questions, with real-life examples of insights we've uncovered in our own business

  

 
Module 4

Spill the Tea

Get ready for all the A-HA moments, as you apply everything you've learned to analyze your own business. When your data starts spilling the tea, let's just say, you'll know exactly which marketing tactics to give your roses to. Prepare for jaw-dropping insights that you can immediately take to the bank.  

 

Module Highlights:

The best (and only) way to truly learn how to use analytics is by actually using analytics. So let's get our Sherlock on!

  • You'll answer the most common business questions for your business: Which marketing tactics are performing best/worst? Where is my traffic coming from? Are my landing pages performing well? Is my content resonating? And So. Much. More.
  • Taking action on the insights is the most important part, so we'll turn the ta-das into to-dos
  • Learn how to bring analytics and data-driven thinking into your strategic planning, weekly optimizations, and day-to-day activities
THIS IS EXACTLY WHAT I NEED!

"A MUST to understand how to increase customer satisfaction and conversion."

Know Your Numbers is perfect to understand the basics on how to set up Google Analytics, Google Tag Manager and Hotjar. I was super excited to learn about these tools, and it was really rewarding to have my website tracking my customers' activity and behaviour. Before the course, I did not know where to start to make sense of the data I was gathering from Google Analytics, but the course helped me understand my analytics and run my business more efficiently.

- Mathilde Denier, Owner, My Petite Box Canada -

Frequently Asked Questions

I cannot wait to nerd out with you!

When I first started my career, I didn’t even know the work I do now was a thing. It was my uncontrollable curiosity to understand what motivates our decisions, combined with my spreadsheet obsession that led me down this path. And I quickly learned that data is one of the best tools to uncover that mystery of, “but why?”

When I realized the power of analytics and the secret gold mine behind our screens, I was hooked; like watching my first episode of Yellowstone and Succession hooked. And it changed everything for me. 

Now I want to share that with you because I KNOW this course will change everything for you too!

Data-driven marketing is the secret-sauce you've been searching for. I know you’ve got it in you, so let’s work together to release your inner nerd.

I CAN’T WAIT to meet you and nerd out inside Know Your Numbers: Marketing Analytics 101!

Andi xo

Don't wait! Get on the VIP waitlist today, to receive a special offer when the doors open!

LET'S DO THIS!