Amplify your biz with data-driven marketing
Learn to uncover insights in your web analytics
Boost user experience & website conversion
Focus your energy on profitable tactics
If you're a...
online entrepreneur, service-based business, course-creator or small-business marketer
Chances are, you want more leads, more sales, more often, AND at a lower cost. And no, that's not asking too much!
Your data has all the answers you need to crush those goals... you just need to learn how to make it spill the tea!
Let’s talk about what your day could look like.
Basically every working hour is a happy hour.
- You are laser-focused because you know which tactics are worthy of your time and attention.
- Your dream customers gleefully shriek, “take my money”, and your inbox is blowing up with new sales notifications on the reg.
- You feel New Year’s Day motivated, every single day. The sales goals keep growing, and so does your confidence that you WILL achieve them.
- You reflect back on the last month and quarter, and realize how far you’ve come… you’re analyzing your biz, making data-driven optimizations, and the sales are rolling in. Go You! You understood the assignment ;) *insert TikTok dance here*
- Your family is well taken care of (and so freakin' proud of you), you just treated yourself to that gorge Louis bag you’ve been manifesting, and your dream family vacay is booked.
Life. Is. Good. Great actually!
Sounds too good to be true? Not even close.
Know Your Numbers: Marketing Analytics 101
A hands-on four week program teaching entrepreneurs to capture the right website data, curiously and critically analyze it, pinpoint performance drivers, optimize marketing tactics and website experience, and make more strategic and profitable decisions.
"The perfect program if you want to get ahead in your business using data!"
Andi, with her wealth of analytics experience combined with her kindness, crafted a great analytics course for both beginner to advanced business owners and savvy marketers! Even as an experienced Marketer and Google Analytics user, I enjoyed her step-by-step UTM training and worksheet (which would take hours to build on your own), detailed guides with screenshots to use Google Tag Manager, & she did a great job explaining the customer journey, which can be confusing but so valuable to learn.
I’ll definitely be recommending this course to my clients and their teams. Thanks for creating such an impactful training Andi!
- Celi Rivas, Owner, Growth Marketing Partners -
It's time to release your inner Sheldon Cooper.
By the end of this course, you will…
Know where your website traffic is coming from
Understand what content resonates with site visitors
Identify your top-performing marketing tactics
Understand your biggest website optimization opportunities
Identify your biggest business opportunities so you know where to focus
Know how to monitor your ongoing performance
Have confidence to make the right business decisions
Pop some bubbly because you will have proved to yourself that you CAN use analytics
Join the VIP waitlist today, to get a special offer when the doors open!
Many wannabe-nerds struggle to use their web analytics because
- “Out of the box” web analytics lack detail and flexibility
- Proven frameworks and processes are hard to come by
- Most free articles only cover one piece of the puzzle
- Inexperienced “teachers” confuse and overwhelm their students
- They don't know how to turn data into an actionable insight
- They don’t know how to take action on what they’re seeing
"Andi went above and beyond to ensure the course materials were well laid out and easy to follow."
I completed Know Your Number and was blown away with how thorough the program was. Before taking the course I thought I had a good handle on marketing analytics but after working through the course with Andi, I realized that there was so much more I could be focusing on to identify insights and bring my company value.
I would 100% recommend her courses to anyone, whether you are analytics savvy or not, Andi lays the course content out in a way that is straightforward for all levels.
- Jessica Serfas, Marketing & Communications Manager, SPAAR -
"A MUST to understand how to increase customer satisfaction and conversion."
Know Your Numbers is perfect to understand the basics on how to set up Google Analytics, Google Tag Manager and Hotjar. I was super excited to learn about these tools, and it was really rewarding to have my website tracking my customers' activity and behaviour. Before the course, I did not know where to start to make sense of the data I was gathering from Google Analytics, but the course helped me understand my analytics and run my business more efficiently.
- Mathilde Denier, Owner, My Petite Box Canada -
Frequently Asked Questions
My calendar is jam-packed. What type of time commitment is required?
I'm not tech savvy... Do I need to be to pull this off?
I’m not a numbers person. Will this be too advanced for me?
Do I need any tools or technology to take this course?
When I register for the course, will I be getting immediate access to all the modules?
What if I need help or have a question?
What payment methods do you accept?
I cannot wait to nerd out with you!
When I first started my career, I didn’t even know the work I do now was a thing. It was my uncontrollable curiosity to understand what motivates our decisions, combined with my spreadsheet obsession that led me down this path. And I quickly learned that data is one of the best tools to uncover that mystery of, “but why?”
When I realized the power of analytics and the secret gold mine behind our screens, I was hooked; like watching my first episode of Yellowstone and Succession hooked. And it changed everything for me.
Now I want to share that with you because I KNOW this course will change everything for you too!
Data-driven marketing is the secret-sauce you've been searching for. I know you’ve got it in you, so let’s work together to release your inner nerd.
I CAN’T WAIT to meet you and nerd out inside Know Your Numbers: Marketing Analytics 101!